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Press Release


  • [Media Alert] Transfer of Smartphone Assets and Expertise from HTC to Google Fits Into Both Companies Long-Term Strategies, Says TrendForce
    09-21-2017 / TrendForce
    HTC announced on September 21 that the company’s R&D and engineering unit that is responsible for Google’s Pixel smartphones will be officially joining Google. This deal to acquire of HTC’s talents and assets related to smartphone manufacturing is worth a total of US$1.1 billion. Below is a brief analysis of this deal by TrendForce and a table showing this year’s quarterly production volumes of Google and HTC branded smartphones. Hopefully, our research will be useful to you as a reference should you decide to report on this event. [ more ]
  • TrendForce Says Upcoming Device Models Will Reinvigorate Smartphone Market and Lead to Over 10% Increase in Production Volume for 2H17 vs. 1H17
    07-27-2017 / TrendForce
    The latest smartphone market research by TrendForce shows that global sales have been fairly tepid in the first half of 2017. Besides the traditional off season effects, consumers have held off purchases in anticipation of future products with more exciting features. Still, total smartphone production volume for this year’s first half expanded by 7% compared with first half of the prior year, totaling nearly 650 million units. Collectively, Chinese brands posted a year-on-year growth in their production volume during these six months, while non-Chinese brands together recorded a year-on-year decrease. [ more ]
  • TrendForce Anticipates 18:9 Displays to Help Drive Shipments in Stalling Smartphone Market
    06-14-2017 / Boyce Fan
    The global smartphone market is seeing slowing growth in the first half of 2017. Searching for ways to stimulate consumer demand, smartphone brands have put considerable efforts in improving displays of their devices. WitsView, a division of TrendForce, reports that increasing screen to body ratio and narrow bezel are two major trends in smartphone design for this year and are expected to drive changes in specifications of smartphone panels. Specifically, the display’s aspect ratio is moving from the mainstream 16:9 to 18:9 (2:1), which is also known as the full screen format. WitsView estimates that around 10% of smartphones shipped worldwide in 2017 will have displays with 18:9 or higher aspect ratios. [ more ]
  • Global Average Sales Price of Chinese Branded Smartphones to Reach RMB 2,000 by the End of 2017 as ‘Affordable Premium’ Becomes Impossible, Says TrendForce
    03-28-2017 / Avril Wu
    The global smartphone market, which has been experiencing slowing growth and intensifying competition, has become an even tougher environment because of recent sharp rises in component prices. Avril Wu, smartphone analyst for the global market intelligence firm TrendForce, stated that China-based brands have been raising their prices as they face significant erosion of their margins. [ more ]
  • Samsung’s Galaxy Note 7 Opens New Opportunities in IR LED Market, Says TrendForce
    08-11-2016 / Roger Chu
    In response to the rising demand for mobile payment, Samsung’s latest flagship smartphone Galaxy Note 7 includes iris recognition as a standard feature that assists in user authentication. The arrival of Galaxy Note 7 is expected to trigger a new round of hardware competition among smartphone brands as they will also likely to incorporate iris recognition into their flagship devices. According to the latest analysis from LEDinside, a division of TrendForce, iris and facial recognition features will gradually become prevalent in mobile devices. LEDinside further estimates that in 2020, global shipments of mobile devices with the iris and facial recognition features will reach 400 million units. By that time, the market value of infrared LEDs (IR LEDs) for iris and facial recognition will total around US$250 million. Thus, biometric recognition has become one of the most potentially profitable applications for IR LEDs. [ more ]
  • TrendForce Says Foldable Screens for Tablets Will Have to Wait as Smartphones and VR Devices Consume Much of the Available AMOLED Panel Capacity
    07-14-2016 / TrendForce
    The AMOLED technology is rapidly gaining acceptance in the smartphone and wearable device markets. In addition to having a wide color gamut, AMOLED panels expand the range of design options for displays because they can be made on substrates that are light, thin and flexible. On the other hand, the adoption of AMOLED in the tablet market has been tepid even though tablets also have similar weight and thickness requirements as other mobile devices. The penetration rate of AMOLED-equipped products in the total tablet shipments worldwide for 2015 was 2.5%, according to the latest research by WitsView, a division of TrendForce. [ more ]
  • Strong Smartphone Demand and Power Outage at Samsung’s Xian Fab to Add Fuel to NAND Flash Market in Third Quarter, Says TrendForce
    06-20-2016 / Sean Yang
    The latest NAND Flash price report from DRAMeXchange, a division of TrendForce, finds prices of TLC wafers and spot prices of mainstream memory cards have been on a steady rise for three consecutive months since this April. The uptrend will continue as the possibility of the market encountering tight supply in the third quarter becomes more apparent. The margin of price increase has also been getting larger over the past month. [ more ]
  • DRAM Prices to Stabilize in 2017 as Suppliers Implement Plans to Control Supply, Says TrendForce
    06-16-2016 / Avril Wu
    The DRAM market is in the midst of a long-term slump and the average contract selling price has suffered 19 consecutive months of decline. DRAMeXchange, a division of TrendForce, reports that the average selling price of DDR4 arrived at US$1.31 this May, while DDR3 came to just US$1.25. All suppliers are now under enormous cost pressure. [ more ]