Media Contact

Ms. Pinchun Chou

Tel: +886-2-8978-6488 ext.669

Ms. Lindsay Hou

Tel: +886-2-8978-6488 ext.667

RSS Subscription
  DRAM  
  NAND Flash  
  Storage  
  Display  
  Consumer Electronics  
  LED  
  Green Energy  
  Internet of Things  
  Semiconductors  
  Automotive Electronics  
  Innovative Technological Applications  
       

Press Release


TrendForce:2015 Tablet PC Battlefield May be Dominated by non-Apple Entities

Wednesday , 09 / 12 / 2012

2H2012 will be a prolific year in terms of the amount of tablet PC products released. With the imminent launch of Windows 8, along with growing patent tensions between Apple and Android, however, the battle amongst the different platforms are also expected to intensify. According to WitsView, a research division within TrendForce, after the 2012 release of Windows 8, Microsoft's market share can be expected to rise from 4% during 2012 to potentially 20% during 2015. Because of Android's patent-related battles with Apple, the long term growth for the tablet market is expected to suffer from a number of obstacles. Windows platformed tablets, though, will still have an opportunity to catch up with the Android-powered products as it eats up 20% of the market share.

According to TrendForce, given the similar status shared by iOS and Android-based products, the Win8 tablet’s incorporation of business software such as Office will not only differentiate it from most other entertainment-oriented tablets, but also allow it to successfully gain a portion of Apple and Android devices’ market shares. Given the iOS’s large arsenal of entertainment content and powerful, software-hardware integrated ecosystem, Android tablets are perceived as having less of a competitive edge. Even if Google does begin to devote more resources to its ecosystem and develop major hardware and software improvements, the patent war with Apple is likely to create a few long term challenges for the Android system.

Although the future market outlook may turn out in Windows's favor, Microsoft's Surface tablet is likely to create massive waves of changes within the industry. As stated by TrendForce, Windows will need to create rich software content and have an attractive, consumer friendly price if it wants to have a shot at facilitating the Win8 tablets' initial adoption rate. In addition to increasing the rate at which the Win8 platform obtains its market shares, Window's early establishment of the aforementioned fundamental qualities will also open the door for future app development, in result shortening the time it takes for the Win8 ecosystem to mature.

According to TrendForce, by establishing a uniform interface for desktops, notebooks, smartphones, and tablet PCs, and by placing hope on a new, unique interface, Microsoft has in essence expanded the boundaries beyond which its ecosystem can grow. As the existence of the x86 and ARM platforms means that there will be different hardware operating settings and tablet versions, the extent to which the market accepts the two platforms will be a key issue for Microsoft. All things considered, Win8’s future is certain to depend on Microsoft’s every move. Whether the company chooses to take advantage of other hardware brands to promote the new platform, or decides to use the Surface itself to compete head on with Apple and Samsung, Microsoft will be in for a tough battle either way.


Source:WitsView

To keep updated with our press releases, please follow our social media pages. facebookGoogle+TwitterLinkin

Tablet PC non-Apple Entities Windows 8 Android iOS

TrendForce Press Center Copyright Notice
TrendForce grants you a limited license to use and/or republish any of the press releases on TrendForce Press Center for any legitimate media purpose (including copying and redistributing the content of press releases in any format and via any outlets), provided that you follow these license terms:

1. Reference TrendForce as the source on your works, or include a hyperlink to the original release on the TrendForce site.
2. Do not modify any press release wording, or maliciously alter its related information. Users are subject to any civil or criminal liabilities if the information displayed in the copy or redistribution of press releases is inconsistent with the original materials on TrendForce Press Center.
3. Do not modify or add hyperlinks, including but not limited to adlinks, within the press release. The authorization of press releases on TrendForce Press Center does not grant users the right to suggest, approve or endorse their value-added derivatives on behalf of this body.

If your citations of press releases contain mistakes and/or have information missing, TrendForce may, in its sole discretion, direct you to remove the content distributed via TrendForce from your site at any time and for any reason, and you agree to comply with such request.