Media Contact

Ms. Pinchun Chou

Tel: +886-2-8978-6488 ext.669

Ms. Lindsay Hou

Tel: +886-2-8978-6488 ext.667

RSS Subscription
  NAND Flash  
  Consumer Electronics  
  Green Energy  
  Internet of Things  
  Automotive Electronics  
  Innovative Technological Applications  

Press Release

TrendForce: UHD TVs fast penetrating China market

Friday , 09 / 12 / 2014 [ Analysts: Anita Wang ]

Approximately 14 million 4K2K – ultra-high definition (UHD) – television sets will be shipped globally in 2014, penetrating 6-7% of the overall TV market, according to WitsView, a subsidiary of the Taiwan-based market intelligence firm TrendForce. Chinese vendors, including Skyworth, Changhong and Hisense, have the highest penetration rates. The six largest Chinese brands, which also include Konka, TCL and Haier, will achieve a 13-15% penetration rate in the UHD TV market this year. 

“China’s six major 4K2K TV brands price their products very competitively,” said Anita Wang, a research manager at WitsView. “Other vendors can’t offer such an attractive price proposition.” In August, the retail price difference in China between 65” 4K2K 3D and FHD 3D televisions was 32%, but in other markets as high as 63%, she said. As a result, Chinese consumers are more willing to purchase 4K2K televisions, Wang added. 

LCD monitors are also starting to become available in UHD and feature attractive price tags. For example, the 28”W 4K2K monitor retailed at an average of just US$630 in August. In the coming months, panel makers will continue to introduce new 4K2K monitors in different sizes. Notably, Samsung will launch a 23.6"W model which will be priced lower than the existing 23.8” W. That will help to further drive down retail prices and stimulate 4K2K monitor demand. Meanwhile, Apple will release the 27” W 5K3K high-resolution iMac by the end of the fourth quarter of 2014. That product is expected to spur a new wave of demand for ultra high-resolution monitors. 


To keep updated with our press releases, please follow our social media pages. facebookGoogle+TwitterLinkin

TrendForce Press Center Copyright Notice
TrendForce grants you a limited license to use and/or republish any of the press releases on TrendForce Press Center for any legitimate media purpose (including copying and redistributing the content of press releases in any format and via any outlets), provided that you follow these license terms:

1. Reference TrendForce as the source on your works, or include a hyperlink to the original release on the TrendForce site.
2. Do not modify any press release wording, or maliciously alter its related information. Users are subject to any civil or criminal liabilities if the information displayed in the copy or redistribution of press releases is inconsistent with the original materials on TrendForce Press Center.
3. Do not modify or add hyperlinks, including but not limited to adlinks, within the press release. The authorization of press releases on TrendForce Press Center does not grant users the right to suggest, approve or endorse their value-added derivatives on behalf of this body.

If your citations of press releases contain mistakes and/or have information missing, TrendForce may, in its sole discretion, direct you to remove the content distributed via TrendForce from your site at any time and for any reason, and you agree to comply with such request.